YogaHaus NW, out in the light.
A website refresh and a season of social for a Pacific Northwest yoga teacher: friends, a park, golden hour, and just a hint of yoga.
Nathan found the vibe first, then reached out.
YogaHaus NW needed fresh stills for a website refresh and a run of social content. Nathan’s brand was leaning more and more Pacific Northwest, and he wanted images with that energy: dark, moody, outside in the real weather. That’s what brought him in, and it’s the feeling we built the shoot around.
Yoga inspired. Not yoga heavy.
The ask was specific: healthy, fun, friendly, with just a hint of practice. Not a library of poses. A set that leans lifestyle so it reaches further, works across the website and months of social, and doesn’t wear out after one launch week.
Just a hint of yoga.
The rest is the life around it.
One golden evening in the park, with friends.
We planned the session on site and let it run like an evening rather than a shot list. Mats in the grass, a picnic, a walk down to the water as the light dropped. Real friends, not models, so the laughing is real. The practice shows up the way it does in life: in passing.
One grade, months of posts.
Everything carries one quiet, moody grade, so any handful of frames sits together no matter when he posts them. Because most of the set leans lifestyle, it stretches: hero images for the site, posts between classes, event promos, all from one evening.
Nine tiles from one evening. Any square still belongs to the brand.
A set built to last past launch week.
Planned together, shot in one session, delivered ready for both jobs.
- An on-site lifestyle session in the park at golden hour, with his people.
- The website refresh set, sized and sequenced for the new site.
- A social library with enough range to post for months without repeating.
- One consistent grade, dark and Pacific Northwest, matched to where his brand is headed.
One feeling, decided on purpose, carried everywhere the brand shows up.
Work with meKeep looking.
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